'Kala world', is a project WINNER to the D&AD New Blood awareness briefs set in 2022. A collaboration brief between Editor X (Website building platform) and XL Recordings (Music Studio). They challenged us to create and design an online experience to revive one of four albums. Bringing in new and existing fans to gather and listen to the music again.
One of the four artists took a keen intent to my passion and love for music. This album is Kala by M.I.A an album which took the industry by storm in 2007. A dance anthem which politically challenged life in undeveloped countries. Creating sounds that's submerged in countries such as India, Sri Lanka, Angola, Liberia, Trinidad and Jamaica.
Kala World celebrates the true meaning and understanding of the creation of Kala. Giving an online experience event through live cameras, connecting the developed world to Kala.
Music is the story of life and can be personally important to everyone tastes and experiences. Yet artists tell that story either there's or someone else's, M.I.A created Kala for that reason of a world beyond yours. A stepping stone for you to understand a culture, views and lifestyle.
Kala world for me was important to vision M.I.A story and in her words to ....
"Bridging between the developed and undeveloped"
Kala world is that connection and bridge to celebrate these worlds. The best bit is it's an event which betters the world, partnering with International rescue committee, raising money for refugees. Linking even more personally to M.I.A's life as a Sri Lankan refugee.
